DANBURY, Conn. – ECAC Hockey is pleased to announce a strategic partnership with 49ing AG, a Swiss-based leader in AI-driven hockey analytics, to enhance the conference’s officiating and marketing operations across the 2025–26 and 2026–27 seasons.
Through this collaboration, ECAC Hockey will leverage 49ing’s Hockey AI platform to support video analysis and decision-making for officiating coordinators, while also unlocking new opportunities for data-driven storytelling and fan engagement.
“This partnership aligns with our vision of combining tradition with innovation,” said Doug Christiansen, ECAC Hockey Commissioner. “49ing’s technology will allow us to better support our officials and enhance how we promote the excellence of ECAC Hockey on and off the ice.”
“ECAC Hockey is an iconic conference with a proud history,” said Andreas Hänni, CEO of 49ing AG. “We’re honored to support their next chapter by helping modernize key league functions through our AI-native approach.”
Michael Jamieson, Head of Sales at 49ing and a former NCAA Hockey player and Director of Hockey Operations, added:
“Having worked closely with college programs across multiple conferences, I know how valuable the right tools can be. We're excited to support ECAC Hockey with technology that simplifies workflows and empowers teams to focus on what matters most — development and performance.”
Nick Sczerbinski, ECAC Hockey Associate Commissioner, also welcomed the collaboration:
“We’re excited about what this partnership means for our storytelling. 49ing’s capabilities will help us surface new insights, build deeper fan engagement, and give our programs new ways to showcase their success.”
49ing AG currently serves top-tier leagues and federations across Europe and North America. The partnership with ECAC Hockey further expands its North American presence and reinforces its mission to make elite video and data technology accessible to all levels of the game.
About ECAC Hockey
ECAC Hockey is a Division I collegiate hockey conference with 12 men's and 12 women's programs competing at the highest level of NCAA competition. Established in 1961-62, ECAC Hockey is home to elite student-athletes from 12 of the nation’s most prestigious institutions: Brown University, Clarkson University, Colgate University, Cornell University, Dartmouth College, Harvard University, Princeton University, Quinnipiac University, Rensselaer Polytechnic Institute, St. Lawrence University, Union College, and Yale University. With a legacy of championships, Olympians, and academic excellence, ECAC Hockey continues to innovate while honoring the tradition of collegiate sport.
Learn more at www.ecachockey.com
About 49ing AG
49ing AG is a Swiss-based SportsTech company specializing in computer vision and multimodal AI for ice hockey. Their Hockey AI platform provides real-time game insights, coaching tools, officiating support, and automated video analytics for leagues and teams worldwide.
Learn more at www.49ing.ai