DANBURY, Conn. – ECAC Hockey has announced a new partnership with ADAPT Nutrition as the Preferred Hydration Partner of the ECAC and official sponsor of the Men’s and Women’s Defender of the Week awards.
“We are excited to kick off a partnership with ADAPT Nutrition,” said ECAC Hockey Associate Commissioner Nick Sczerbinski. “We, as a league, value student-athletes past and present and look for any opportunity to support them in their endeavors on and off the ice. Brady and Brady chose to play in our league during their time at Clarkson and are now choosing to partner with us via their innovative and successful business. We look forward to building this relationship and playing a role in the growth of ADAPT across all markets.”
“Partnering with the ECAC brings Adapt full circle,” said co-founder and Clarkson alum Brady Parker. “It’s one of the most competitive and respected conferences in college hockey, producing elite athletes and leaders year after year. The ECAC shaped who we are as players and as founders, and we’re grateful for the chance to give back to a conference that created so many opportunities for us. We’ve built a great relationship with the ECAC and its teams. Several programs have been using Adapt in their locker rooms over the last two seasons, making this partnership a natural fit built on shared standards of performance, integrity, and excellence.”
About ECAC Hockey
Established in 1961-62, ECAC Hockey is home to elite student-athletes from 12 of the nation’s most prestigious institutions: Brown University, Clarkson University, Colgate University, Cornell University, Dartmouth College, Harvard University, Princeton University, Quinnipiac University, Rensselaer Polytechnic Institute, St. Lawrence University, Union College, and Yale University.
About ADAPT
Adapt Nutrition is an all-natural electrolyte brand built on performance, recovery, and transparency. Founded by former Clarkson University hockey players Brady Parker and Brady Egan while competing at the NCAA Division I level, Adapt was created to give athletes a better option: high sodium, zero sugar or stevia, and verified third-party testing for complete confidence. The formulation was developed in collaboration with leading dietitians and strength and conditioning coaches, including Clarkson’s own Tad Johnson, M.Ed., CSCS. Today, Adapt is trusted by NCAA programs, professional athletes, and Olympians who rely on hydration they can trust to perform at their peak.