New York, NY - ECAC Hockey and SNY today announced the launch of the “ECAC Hockey Game of the Week,” a new weekly broadcast franchise that will spotlight the conference’s top matchup each week on SNY, one of the nation’s leading regional sports networks. The initiative underscores the continued rise of ECAC Hockey and expands SNY’s commitment to delivering premium live sports programming to fans across the Northeast.
Curated to feature marquee rivalries, nationally ranked teams, and the most compelling storylines each week, the Game of the Week provides unprecedented visibility for ECAC Hockey’s student-athletes and programs. Each broadcast will feature on-site production, enhanced storytelling, and exclusive access designed to bring viewers closer to the action.
ECAC Hockey Commissioner Doug Christiansen highlighted the continued momentum of the league:
“ECAC Hockey continues to experience extraordinary growth both on and off the ice, and partnering with SNY to launch the Game of the Week elevates our visibility to an entirely new level. SNY is an exceptional broadcast partner with a deep commitment to high-quality sports coverage. This platform allows us to showcase our programs, our student-athletes, and the relentless energy of ECAC Hockey as we build toward Lake Placid and the 2026 Championship.”
As part of the initiative, the Game of the Week branding—developed by M Style Marketing, a leading strategy and branding firm—highlights that each broadcast represents a critical stop on the road to Lake Placid and the 2026 ECAC Championship.
The ECAC Hockey Game of the Week on SNY will debut this season, with matchups announced weekly through ECAC Hockey and SNY channels.
About ECAC Hockey
ECAC Hockey is one of the premier conferences in NCAA Division I men’s and women’s ice hockey, boasting a legacy of national champions, elite student-athletes, and world-class institutions.
About SNY
SNY is a premier sports network serving millions of fans across the greater New York region, providing comprehensive access to live games, original programming, and exclusive sports content.
About M Style Marketing
M Style Marketing is a leading strategy and branding firm in sports, media, and entertainment, specializing in brand development, partnerships, and platform creation for global organizations.